And Concept Store
Piet Heinstraat 92A 2518 CL Den Haag
Tuesday to Saturday
10.00 AM - 17.00 PM
The items are made to order, I sometimes need a day or two of extra processing, this is also what assures you that it is quality craftsmanship.
DELIVERY IN EUROPE IS OFFERED TO 50€
Worn alone or with others, the bracelet accompanies your every move and gives your wrist the look of your dreams.
A necklace is always a singular piece of jewellery, on its own it gives style to any outfit.
One ring to rule them all!
Back in the Nineties, pins were the accessory that punctuated the outfit of the cool kids, freshly hung on a jean jacket or a backpack, to display most of the time a mischievous, anecdotal or engaged message. To accumulate or to wear individually, we adopt it to assert ourselves and personalize our outfits.
This collection was created with the help of Louise and Severine. This lovely mother/daughter duo imagined a fun collection of hand-woven jewellery, adapted to the rhythm of life of the youngest and especially to their tastes.
Morning workshops on Saturdays from 10:00 am to 12:00 pm:

Discover the art of Miyuki bead weaving through creative workshops designed to help you learn new techniques, develop your skills and bring your own ideas to life.
Whether you're a complete beginner or an experienced beader, you can choose the experience that suits you best.
Learn a new technique at every session.
Follow a carefully designed programme and gradually build your skills through a series of creative projects, from simple techniques to more advanced ones.
Each workshop focuses on a specific Miyuki bead weaving technique, giving you the confidence and skills to take on increasingly ambitious projects.
→ Discover the programme & upcoming dates
| 2026-2027 |
| 🌅 Saturdays from 10:00 am to 12:00 pm: | 🌆 Tuesdays from 6:00 to 8:00 pm: | 💡Techniques: |
| Saturday, September 26 | Tuesday, September 15 | Face to face weaving |
| Saturday, October 10 | Tuesday, October 13 | Brick stitch |
| Saturday, November 14 | Tuesday, November 17 | Circular peyote stitch |
| Saturday, December 12 | Tuesday, December 15 | Square stitch |
| Saturday, January 23 | Tuesday, January 19 | Weaving on hoop |
| Saturday, February 13 | Tuesday, February 16 | Bead weaving on metal wire |
| Saturday, March 13 | Tuesday, March 16 | Double peyote & fringes |
| Saturday, April 17 | Tuesday, April 20 |
Circular peyote 3D |
| Saturday, May 22 | Tuesday, May 11 | Mini circular peyote |
| Saturday, June 12 | Tuesday, June 15 |
Brick Stitch Increasing and Decreasing |
Bring your own project.
Already have an idea you'd like to create? Bring your own project and enjoy personalised guidance throughout the process.
We'll look at your idea together, discuss its feasibility and find the best way to bring it to life.
Open Studio sessions take place on separate dates from the Progressive Workshop Programme.
→ Discover Open Studio
"Open Studio" sessions are offered on Tuesday evenigs, provided there are at least 2 participants.
Dates are posted in the WhatsApp group
Is there a specific date that works best for you ? send your suggestion to atiredel@gmail.com or ask in the WhatsApp group if anyone would like to join you
€45
Perfect for trying a workshop or choosing individual dates.
→ Book a workshop
€210
A great way to keep learning, experimenting and developing your skills.
→ Choose the 5-session pass
€38 per workshop · Save €70
The best way to make the most of your creative journey. Your package is valid for 1 year and can be used for both Progressive Workshops and Open Studio sessions.
Love your first workshop?
If you decide within 7 days to join the 10-session package, you'll receive an additional €20 discount.
→ Choose the 10-session package
You don't have to choose just one!
With the 5- or 10-session package, you can easily switch between Progressive Workshops and Open Studio sessions throughout the year, depending on what you'd like to learn or create.
GOOD TO KNOW
Dutch... I'm working on it! 😉
More than just a jewellery-making workshop, Miyuki bead weaving is a creative and meditative craft that invites you to slow down, focus and let your imagination take over.
Ideally located in a nice shopping street in The Hague, The And Concept Store is a store that promotes artists and craftsmen from different fields.
"A tire d'E.L" is a play on words around the French expression "à tire d'ailes" which means, for a bird, to quickly take flight. Here, the wings have been replaced by the letters E.L, a nod to Electron Libre which was my first fashion jewellery brand and which enables me to create this second one today!
A tire d'E.L is a fashion jewellery brand resolutely creative. Each piece is handmade in my workshop, here, in The Hague, Netherlands. The creation of a jewel is a moment of intense emotion: the choice of the materials, the colours, the rhythms, the testing, the shaping.... all these steps to finally get to this wonderful moment when the jewel finally tells its story and takes flight.
-For better quality, durability and to limit the allergic risks, I work mainly with DQ metal (gold or silver coated) and stainless steel. For the beads, I use mostly Japanese glass beads from Miyuki
-The models are original creations and handmade.
-Production to order for responsible consumption, which can extend the processing of the order by a few days.
-Delivery in Europe is offered to 50€.
Bénédicte Cador
designer
I am a French living in the Netherlands since 2019. It’s here, by the sea fresh air that my vocation really grew on me. Embrace my imagination through my collections of fashion jewellery, dream as much as I dream on a colour, a stone, a shape. I already created my first fashion jewellery brand "l'Electron Libre" 17 years ago. Self-taught, I also trained in traditional jewellery techniques. Today," A Tire d'E.L" is not only a collection of jewellery in very small series but also Workshops, where I share with you techniques that will also enable you to discover the delights of creation.
Tuesday to Saturday
10.00 AM - 17.00 PM